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Vince Camuto Introduces New Wonderbloom Fragrance

Model and actress Ava Phillippe joins Vince Camuto as the new Global Brand Ambassador.

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By: Rachel Klemovitch

Assistant Editor

Vince Camuto has named model and emerging actress, Ava Phillippe, as the new Global Brand Ambassador to launch its new women’s fragrance, Wonderbloom Eau de Parfum. Vince Camuto partnered with Parlux to create this fragrance and this is the brand’s second fragrance manufactured by Parlux. 

The bottle is topped with a dramatic, oversized flower cap. Wonderbloom’s whimsical glass bottle is finished with an elegant light blush hue emerging from the base.
 
Wonderbloom is a modern interpretation of an enchanted garden with a blend of flowers and fruits with a hint of almond milk. Fragrance notes include Pear Leaves, Fresh Rhubarb, Almond Milk, Glazed Figs, White Freesia, Brushed Sage, Sandalwood Australia, Cistus Labdanum, and Praline.
 
“When creating Wonderbloom, I was inspired by what a modern bouquet means to me – opulent, grand, and universal,” said Firmenich Perfumer, Clement Gavarry. “I wanted to capture the ultimate portrayal and celebration of new feminine beauty that is for all.”
 
Photographer Shaniqwa Jarvis photographed the ad campaign, which features Phillippe exploring the ethereal world of Wonderbloom, portraying a modern take on a classic fairytale. 
 
“Ava was a natural choice for the new face of Vince Camuto fragrances. Her youthful charm and captivating allure offer a bold appeal that effortlessly aligns itself with the new Wonderbloom fragrance, and the portfolio as a whole,” said Lori Singer, President of Parlux, Ltd., fragrance licensee for Vince Camuto.

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Parlux partnered with LeBron James for his Men’s Grooming Line-The Shop, as well as with Billie Eilish for her fragrance. 

 

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